Final Project: Objectives

The objective of Chocolate boosters is to make the need for energy and vitamin supplements a more enjoyably experience.  It is often said that” it tastes bad because it good for you”.  We all know that the things that taste good usually aren’t very healthy.  The Chocolate Boosters brand and company is here to ease the way we have taken supplements in the past.  Nobody likes to swallow pills or chew on nasty vitamins. We have taken sweet milk or dark chocolate and covered your necessary supplements.  In a youthful box with a youthful approach we can make you feel better and enjoy a healthier way to stay alert and well balanced.  We are here to take your youth back.  Some persuasive advertising has become comparative advertising (or attack advertising), in which a company directly or indirectly compares its brand with one or more other brands. (Armstrong/Kotler, Marketing, pg. 20)  As you can tell my product is all about the people and there experience with the product.  I will use a bit of persuasive advertising in the fact that other similar energy boosters are not healthy at all, and I will be  using existing FDA approved supplements that promote the healthy way to increasing energy. All too often, such ads invite competitor responses, resulting in an advertising war that neither competitor can win. (Armstrong/Kotler, Marketing, pg. 20)  The last thing I want is a advertising war,  I feel my product is promoting nothing but positivity.  That is the overall focus of my brand.  Any negative adds or bad press can kill a new product.