A mission statement should reflect the goals of the product, the text defines it as…A statement of the organization’s purpose—what it wants to accomplish in the larger environment. ,(Armstrong & Kotler, Marketing pg, 5) Using this definition, My Mission Statement is to provide the consumer with a tasteful way to gain the energy and health they once had as a child, and lead the energy supplement industry with a youthful approach of the product.
Marketing strategies and programs must be developed to support these marketing objectives, to increase its market share,(Armstrong & Kotler, Marketing pg, 43) I will be supporting this statement by my kid-like approach to the Rocket Boosters. I feel my statement and approach to my product will accomplish the overall goal of my product.
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