Chocolate Boosters
My creative content is going to be to create a 30 sec radio spot with a youthful approach. I want to use a kid to do the voice and creatively make the potential consumer want to feel like he has the energy and health he once had as a child. I want this radio spot to air in an adult market. I want the listener to be draw in to youthful music and child's voice In the new marketing communications world, rather than the old approaches that interrupt customers and force-feed them mass messages, the new technologies will let marketers reach smaller groups of consumers in more interactive, engaging ways.( Armstrong & Kotler, Marketing, pg, 7) By using this approach, i want to lure the potential consumer to the nearest healh and nutrition store to try the Chocolate Boosters.
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