Monday, January 30, 2012

Week 4 EOC: There is an APP for that.


Let it go
Are you stressed, angry, impatient?  Did u have a bad day at work, did your wife, girlfriend, lover tic you off?  There is an app to relieve that anger and stress.  Open this app and you will type in the reasons you are stressed or angry or any problem that is causing stress.  The app will generate a calming slide show of clinically proven images and music that is designed to calm your nerves and lift your spirits.  There is also uplifting stories of love, success and triumph.  After a bad day at work or an argument wouldn’t it be nice to take a few minutes before you walk into the house to relax in your car and watch a relaxing slide show and listen to calming tones and music.  By using this app you will be able to have a more peaceful entrance to your house after “one of those days” Granted, this app is not designed to take all your problems away, it is designed to give you a small vacation from the stress of life and help you deal with the actual stress of the problem.  Imagine, getting a bad grade on a big final, or your big pitch to your boss flopped, or dumped by you girlfriend.  You feel pretty crappy.  Who go’s home and searches the Internet for inspiring videos or stories.  This app will do it for you.  Stress, anger and depression relief at the touch of the finger.  For a better day, for a the pick me up you need, for the calming voice of assurance saying its ok, for the story of the athlete that overcame the worst odds in history and won, for the underdog who conquered the giant, download this app. Called let it go.  It works

Monday, January 23, 2012

Week 3 EOC: My Demographics



Millennials (also called Generation Y or the echo boomers). Born between 1977 and 2000, these children of the baby boomers number 83 million, dwarfing the Gen Xers and larger even than the baby boomer segment. This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market.1 (Advetures of Marketin, Armstrong, Kotler, Chap 3, pg.73)  I am at the very early stages of this generation.  I didn’t have a computer in my house until I was about 12 or 13.  And at that time I didn’t even care.  I was outside playing.  Playing is a strange concept to most of the youth of today.  I had text books at school, had to use encyclopedias for information and read newspaper for news.   I listened to music on tapes and eventually CD’s.  In late elementary school we started using computers, but very little.  I remember playing a few games like Number Munchers and Oregon Trail in a lab.  The internet reached my home in 1993 or 1994.  It was slow and frusterating.  I remember not being able to use the phone at the same time because it used the same line.  I would still rather be out playing.  I am now 34 and pursuing a career in audio and most of the technology is computer based or online.  I am learning to cope, but it does not come as naturally as I see it does for the younger generation.  

Week 3 EOC: Boston Consulting Group - Video Games

Where is it going? What is next? And what aspects of gaming are going by the wayside.  In an article found in Edge Magazine it talks about the next big thing “The latest craze that promised to deliver new levels of game immersion was Nintendo’s 3DS. So far, its take on stereoscopic 3D hasn't. However, what has been successful is social gaming, which has enjoyed a meteoric rise in popularity in just the last four years. It seems that what was missing from new game experiences was not technical innovation, but rather connecting with other people. (Biometrics-the future of video games, Edge Magazine Grahm Mcallister.)  What aspects of gaming are fading, I would hope.  According to this article I feel that this 3D gaming and Social gaming would fit into the Star.  What seems to be going by the wayside?  If I were to say anything I would say the controller or paddles.  In an article in motorcycle.com called video games that failed it saysA spiritual successor to Nintendo's popular Game Boy handheld, the Virtual Boy enabled us to play games using a 3-D display, recreated with monochromatic imagery. The system came packaged with a stand, a dual-grip controller and a pack-in game, Mario Tennis.( Motorcycle. Com Magazine Games that failed)   I agree I feel that devices that are bulky and not user friendly will surely fail.  This would fall into the Dog Category of the BGC.  What seems to be sustaining or fitting into the Question mark category?  I am a big supporter of Family fun so, I would put put the Wii “Nobody does motion-control gaming quite like Wii. Fun and intuitive gameplay enhanced by your own body's movements will get the entire family up and off the couch for unforgettable gaming sessions. to the Question Mark spot” (Wii official website).  The console that fits into the Cash Cow would be the Xbox Connect.  The company posted revenue of $20.89 billion for its fiscal second quarter that ended December 31, a 5 percent jump from the year-ago period. Operating income fell 2 percent to $7.99 billion. Earnings per share came in at 78 cents. Analysts had expected Microsoft to post $20.9 billion in revenue and earnings per share of 76 cents, according to Thomson Reuters.( Xbox.com/news)  

Monday, January 9, 2012

Week 1 EOC: Great Customer Service


I am loyal to a few brands and companies.  I wear sandals year around and love the feel of a comfortable pair.  I bought my first pair of Rainbow brand sandals in 2002 and fell in love with the style and comfort.  Rainbow sandals pride themselves on long lasting comfortable sandals.  Not only do they last a long time, but also their customer service is exceptional. Marketing an Introduction Armstrong/ Kotler page(156) People differ greatly in their readiness to try new products. In each product area, there are “consumption pioneers” and early adopters. Other individuals adopt new products much later. People can be classified into the adopter categories. After a slow start, an increasing number of people adopt the new product. I received a new pair as a gift and they didn’t fit, I was able to send them back for free and get a new pair at no charge no hassle and in a timely manner.  I will continue to be loyal to this product.   

Week 1 EOC: My Voice


  My name is Todd Cecil( Audio Engineer) I am the son of a band teacher and a piano teacher and the grandson of a music store owner.  Needless to say, I have music flowing in my veins.  I always had the passion for music and recording but never thought is was a very practical career path.  I found out that if one wants to be happy and successful you must pursue your passion.  I pride myself in capturing good clean audio and helping talent preform to the best of their ability.  I specialize in location recording and studio recording.  So many talented performances go unrecorded.  My goals to provide the opportunity for talent to focus on performing and I will focus on recording and making them sound the best or better than they can.  We have advanced in technology to the point that I can record and improve the quality of audio and provide a great sounding listing experience.  My main focus is to provide an affordable avenue for young talent to experience the thrill of expressing themselves and hearing it back in the best sounding audio quality for them to always have and share.  The problem to day is young talent can’t afford expensive studio time and engineer fees.  By providing an affordable positive experience, I hope to restore the love for real talent and quality audio.