Monday, January 23, 2012

Week 3 EOC: Boston Consulting Group - Video Games

Where is it going? What is next? And what aspects of gaming are going by the wayside.  In an article found in Edge Magazine it talks about the next big thing “The latest craze that promised to deliver new levels of game immersion was Nintendo’s 3DS. So far, its take on stereoscopic 3D hasn't. However, what has been successful is social gaming, which has enjoyed a meteoric rise in popularity in just the last four years. It seems that what was missing from new game experiences was not technical innovation, but rather connecting with other people. (Biometrics-the future of video games, Edge Magazine Grahm Mcallister.)  What aspects of gaming are fading, I would hope.  According to this article I feel that this 3D gaming and Social gaming would fit into the Star.  What seems to be going by the wayside?  If I were to say anything I would say the controller or paddles.  In an article in motorcycle.com called video games that failed it saysA spiritual successor to Nintendo's popular Game Boy handheld, the Virtual Boy enabled us to play games using a 3-D display, recreated with monochromatic imagery. The system came packaged with a stand, a dual-grip controller and a pack-in game, Mario Tennis.( Motorcycle. Com Magazine Games that failed)   I agree I feel that devices that are bulky and not user friendly will surely fail.  This would fall into the Dog Category of the BGC.  What seems to be sustaining or fitting into the Question mark category?  I am a big supporter of Family fun so, I would put put the Wii “Nobody does motion-control gaming quite like Wii. Fun and intuitive gameplay enhanced by your own body's movements will get the entire family up and off the couch for unforgettable gaming sessions. to the Question Mark spot” (Wii official website).  The console that fits into the Cash Cow would be the Xbox Connect.  The company posted revenue of $20.89 billion for its fiscal second quarter that ended December 31, a 5 percent jump from the year-ago period. Operating income fell 2 percent to $7.99 billion. Earnings per share came in at 78 cents. Analysts had expected Microsoft to post $20.9 billion in revenue and earnings per share of 76 cents, according to Thomson Reuters.( Xbox.com/news)  

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