Monday, March 5, 2012

Week 9 EOC: 3 Great Mission Statements


The mission of Chocolate Expressions is to create laser engraved chocolate greeting cards to provide customers with unique, beautiful and tasty ways to give their message to friends and loved ones. Larry Clay

This is a great opportunity to let my audience know why I am here, in their market. My Mission Statement for Mighty Beer is to: Deliver A rich and exotic way of drinking!  Javier Garcia

 Our business mission statement is to create the alternative road to wine snacking. Rather than it just being a product, it shall be a service that some people may find in other places. A comforting hug and uplifting feeling is what Cherry Poppers has in mind.  Fernando Trueba

Marketing strategies and programs must be developed to support these marketing objectives, to increase its market share,(Armstrong & Kotler, Marketing pg, 43) 
I feel that these three mission statements portray the product in a clear and professional way.  By reading theses statements I am able to gain an understanding of what the product is about and the focus of the company.  I felt that these companies truly cared about the costumer and creating a great value.  They are very clear and to the point.  They are not to long and don’t seemed to be focused on selling and making money, but more focused on pleasing the costumer. 

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