Final Project: Situation or SWOT Analysis

SWOT

In a tough Market, I really need to take a look at my product.  I need to determine my SWOT.  I feel my strengths is that society seems to becoming very health conscious, and there is a huge market for energy boosters.  The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats. ( Armstrong/Kotler, Marketing, pg 32) My weaknesses might include the fact that chocolate might be perceived as not very healthy and consumers might be trying to stay away from sweets.  I will try to overcome this by pushing the fact that the amount of chocolate is minimal and you will burn off the sugar with the energy you gain from the supplement.  Opportunity right now is big and wide open for Chocolate Boosters, people are ready and willing to sacrifice a little sugar to help the get healthy and energized.  My threats are existing energy boosters like, 5 hr. Energy, Starbucks and other suppliments.  I plan to eliminate those by offering a better alternative and attaching them in my adds.   Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives.( Armstrong/Kotler, Marketing, pg. 33)  My main marketing strategy is to use this SWOT analysis and focus on my strengths and build off that and knock my threats off the shelves.   

Final Project: Objectives

The objective of Chocolate boosters is to make the need for energy and vitamin supplements a more enjoyably experience.  It is often said that” it tastes bad because it good for you”.  We all know that the things that taste good usually aren’t very healthy.  The Chocolate Boosters brand and company is here to ease the way we have taken supplements in the past.  Nobody likes to swallow pills or chew on nasty vitamins. We have taken sweet milk or dark chocolate and covered your necessary supplements.  In a youthful box with a youthful approach we can make you feel better and enjoy a healthier way to stay alert and well balanced.  We are here to take your youth back.  Some persuasive advertising has become comparative advertising (or attack advertising), in which a company directly or indirectly compares its brand with one or more other brands. (Armstrong/Kotler, Marketing, pg. 20)  As you can tell my product is all about the people and there experience with the product.  I will use a bit of persuasive advertising in the fact that other similar energy boosters are not healthy at all, and I will be  using existing FDA approved supplements that promote the healthy way to increasing energy. All too often, such ads invite competitor responses, resulting in an advertising war that neither competitor can win. (Armstrong/Kotler, Marketing, pg. 20)  The last thing I want is a advertising war,  I feel my product is promoting nothing but positivity.  That is the overall focus of my brand.  Any negative adds or bad press can kill a new product.  

Final Project: Business Mission Statement

         A mission statement should reflect the goals of the product, the text defines it as…A statement of the organization’s purpose—what it wants to accomplish in the larger environment. ,(Armstrong & Kotler, Marketing pg, 5)  Using this definition, My Mission Statement is to provide the consumer with a tasteful way to gain the energy and health they once had as a child, and lead the energy supplement industry with a youthful approach of the product. 

Marketing strategies and programs must be developed to support these marketing objectives, to increase its market share,(Armstrong & Kotler, Marketing pg, 43)  I will be supporting this statement by my kid-like approach to the Rocket Boosters.  I feel my statement and approach to my product will accomplish the overall goal of my product. 

Week 8 EOC: Creative Content

Chocolate Boosters

My creative content is going to be to create a 30 sec radio spot with a youthful approach.  I want to use a kid to do the voice and creatively make the potential consumer want to feel like he has the energy and health he once had as a child.  I want this radio spot to air in an adult market.  I want the listener to be draw in to youthful music and child's voice In the new marketing communications world, rather than the old approaches that interrupt customers and force-feed them mass messages, the new technologies will let marketers reach smaller groups of consumers in more interactive, engaging ways.( Armstrong & Kotler, Marketing, pg, 7)  By using this approach, i want to lure the potential consumer to the nearest healh and nutrition store to try the Chocolate Boosters.  

Week 7 EOC: The Pitch

Chocolate energy shots.  Bite sized energy boosters, with all the energy supplements on the market today.  The best way to cover up the bad taste of supplements.  Are you sick of going 7-11 for a big gulp to get you through day.  Do you get the jitters when you take 5 hour Energy.  Are you afraid your heart will burst when consume a Monster drink or a drink call AMP.  Just face, those aren’t healthy.  All natural energy supplements and vitamins are the way to go.  They are FDA approved and covered in your choice of milk or dark chocolate.  This product will be available at all health food store and nutrition centers, in the supplements isle.  The sizes and amounts will vary and be labeled by the amount of dosage of the supplement of each shot.  For just a little energy to get you through the day, up to shots that will last up to eight hours.  For the partier, we have made special blend of high energy shots into each individual piece of candy for you to party all night.  This product is not intended to take the place of adequate rest and a healthy diet.  These candies will just help you with the energy you lack form the busy lifestyle of the average American.  This is the healthy way to boosting your energy levels.  

Week 6 EOC: Me X3

Rainbow Sandals,  I am very loyal to this brand.  Since I bought my first pair in 1997 I have never been without a pair.  This brand prides themselves on a quality pair of sandals that lasts and is extremely confortable.  Since 1997 I have only needed to purchase 3 pair.  Built for beach goers, surfers and summertime type people, they offer a simple style, not flashy or loud.  Their target market is laid back people who just want a cool comfortable pair of sandals they can wear every day all summer long for years.  I love Rainbows. 

Casio G- Shock frogman is the biggest toughest watch that Casio sells.   Very much like the Rainbows this watch is built for a specific type of person.  The market is the waterman, scuba diver and overall outdoors type.  I have owned 3 Frogman’s in a period of 14 years.  The can withstand all kinds of abuse and still last.  They have a solar battery; witch means any kind of light charges the battery. There are  too Many other features to name.  This watch will last until you just want another one, not because of a malfunction or something breaks. 

The Arnette Swinger.  I am seeing a pattern in the brands that I am loyal to.  I had a pair of Swingers in high school and just loved them.  They are very lightweight and very comfortable.  When wearing them you cant even feel them on your face.   I am the type of person that finds something they like and doesn’t follow what is popular or the next big thing.  Rainbow, Casio and Arnett love me as a costumer.  The problem with some of these products is they stop making them and are really hard to find, but that makes it more fun hunting them down, and less people have the

Week 5 EOC: Social Networks and Job Hunting

Social Media is the way of the future.  Not only to keep connected with family and friends, but for advertising, employment and marketing.  Who would of thought that you could find a job while chatting with your friends on Facebook.  According to an article in Wall Street Journal,” If current growth trends continue, Facebook could rival traditional job boards in 2012, said Jobs2Webanalytics manager Phil Schrader.” (Wall Street journal, Recruters Troll Facebook for candidates they like) We could be using Facebook for almost everything.  Even the marketers are jumping on the Facebook train to promote products. In the text Kotler says “ These days, thanks to modern technology, armed with little more than a video camera, laptop, and a cell phone, anyone can spread the word about products and brand experiences to thousands, even millions, of other consumers. (Marketing an Introduction, Armstrong/Kotler, pg 144)  Marketers need to go where the people are and where people are looking and spending there spare time.  The smart thing about marketing through Facebook is that you can target certain demographics.  Most users place their specific likes and brands they like right on their wall.  This seems to be a marketing jackpot.  The users of Facebook are doing all the work for them.  What are most people on Facebook doing on the site?  They are sharing random thoughts on things they like or experiences they had with certain products and opening themselves up and sharing personal information.  If this Facebook fad or trend stays around, it will become a one-stop shop for all your job-hunts, shopping, dating and communicating needs.  It is a scary time we live in.  This could hurt society by less actual foot work in these areas, or it could help due to the ease of use.  Time will only tell.